Shoppers today visit at least ten other webpages before making their final purchase. It is the quality and value for money, that they look for in the products.
Online shopping is where you do not see the product physically, but on a screen. This way of shopping is certainly taking over the old-school, tiring, and congested traditional market places.
Online websites help us compare many other similar products before we make any decision. We become open to more and more products as we realize the potential they carry.
For instance, if one goes online to buy a pair of truly wireless earphones, they have the option to research on the most competitive brands in the field. For examples, brands like Apple, Bose, Sennheiser, Skullcandy, etc., which opens us up to new information and through this process we understand what we exactly want.
The understanding and comparison of products are different in the online market, as there’s no salesman (in comparison to the offline market) to promote a particular product. Therefore, one can go ahead with whichever product falls under the budget and is good enough to satisfy their needs.
It is effective digital marketing that compels and pushes us to do the transaction. It acts as a salesman in the online world.
Companies like Amazon, Google, Facebook show advertisements on your screen according to your recent activities and search history. If you happen to read about Apple today, don’t be shocked to see an ad of a MacBook or iPhone tomorrow.
Social Media, Blogs, and YouTube; everything on the internet has ads, that’s the basic revenue model of all the websites. Websites get recognition by putting up ads on other websites and earn revenue by putting up other ads on their own websites.
Websites like Amazon and Alibaba have revolutionized such markets. They have the highest shares in the world of internet markets and they’ve proved to be disrupting the traditional market place with high-grade 24×7 discounts, after sale service and returns. Amazon is the world’s most customer-centric company according to the Forbes magazine.
Digital markets and digital marketing is the gateway to new beginnings. All sorts of businesses are there up on the clouds. From cosmetics to toys, from cars to paints, everything can be found. Did you just run out of water at 3 o’clock in the night? Need information on MBA colleges in Bangalore. Well, there are websites to help with this too.
Almost every product and service imaginable can be bought online today. All of it is just available so easily, through just a tap on the screen.
In 2018, according to Statista.com, 1.8 billion people purchased goods online amounting to a total sales of USD 2.8 trillion. The total share of e-commerce is expected to be 17.5% of the total retail sales in the year 2021.
This share of sales of online available goods is increasing every year at an exponential rate, which gives us an idea that this is a platform which isn’t going down anytime soon.
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